A strong gift company can balance the management of both types of gifts.



The main reason is that there is a high market demand for promotional products, and the demand has a certain degree of sustainability; And business gifts only have a certain demand in some large-scale business events. So, what is the difference between promotional products and business gift management?



The so-called promotional products, as the name suggests, are free gifts given by businesses to consumers who purchase goods in order to increase product sales and stimulate consumer purchases; Business gifts are souvenirs given to participants in various business activities to enhance emotional communication and promote the content of the event.



From the perspective of product appearance, price, and category, promotional items do not have any specific categories, but are completely customized according to customer requirements and product combinations. The functionality used is somewhat similar to the matched products. Business gifts, on the other hand, are mostly finished products with certain limitations on customization. The value of business gifts varies depending on the situation, but the average price is much higher than promotional items.



Due to the flexible selection of appearance, printing, materials, and other aspects of promotional products, the requirements of merchants for promotional products are also constantly changing. Only companies and teams with these strengths can accurately provide products to customers and have the possibility of survival and development. So, this type of gift company usually establishes long-term cooperative relationships with fixed customers. So, companies that operate promotional products need excellent design and planning talents, and need to maintain in-depth and extensive communication with customers. According to the survey, most well managed gift companies have developed by selling promotional products. Nowadays, promotional products have become the main way for businesses to promote, and good promotional products can make promotional activities more effective with less effort. However, businesses often encounter some problems in the selection of promotional products. Many companies choose promotional products for promotional activities that are unrelated to the actual interests of consumers, so obviously such promotions are ineffective. For example, selling a home product simply by pairing it with some common daily necessities is difficult to express the sales theme that the merchant hopes to convey. For example, some promotional activities now require collecting flower reports, or collecting product packaging and shopping receipts. Collecting a certain quantity can earn rewards such as certain promotional gifts. So in the design and planning stage of promotional products, it is necessary to analyze the market activity arrangements of competitors to avoid similarity with their promotional activities.



The use of promotional products is a direct and quick way to achieve significant promotional effects in themed promotional activities. However, whether promotional products can be used to achieve greater promotional effects requires more effort from merchants and gift agencies. If unique promotional products can be customized according to the characteristics of the product in the market, it will definitely be a good choice for merchants in terms of promotional effects.